FOR IMMEDIATE RELEASE

Beer on the Wall launches the "Beer Gear" shop

September 21, 2007

Contact: Rick Steven (209) 522-9220 - giftshops@higsi.com

(MODESTO, California) Beer on the Wall's latest product offerings include genuine brewery T-shirts, pint glasses and other brewery merchandise available in their Beer Gear Shop. The demand for beer shirts and beer glasses has grown over the past few years and Beer on the Wall has decided to jump into the mix to offer their clients a selection of beer gear products that are not available anywhere else.

"Beer on the Wall is the leader in beer gifts and we have very close relationships with loads small micro-breweries." says president Rick Steven. "We listened to what our clients were requesting and have put a plan into action to emerge as the leader in beer merchandise as well."

Over the next few months and coming year, Beer on the Wall plans on expanding its inventory of beer tees, beer glasses, and other beer merchandise to include items from breweries that just can't be found at any other store.

Initial brewery merchandise offerings include beer shirts from Stone Brewing, Mad River Brewing Company, and Acme Ales (North Coast Brewing Co.), and beer pint glasses from breweries such as Anchor Brewing Company, Stone Brewing Arrogant Bastard Ale, Big Sky Brewing Company, Green Flash Brewing and Lost Coast Brewery in Eureka.

"The plan is to stock hundreds of beer shirts in the most popular colors and sizes, and an equally impressive collection of genuine brewery beer glasses," states Rick, "and become the 'place to shop' for the true beer gurus out there."

Stay tuned and keep checking out the web site as inventory changes almost daily. www.BeerOnTheWall.com